Vera is a skilled partner for marketing and commercial strategies
Vera is a sales, marketing and innovation specialist, with over 15 years’ experience in supporting the implementation of profitable growth strategies in different contexts. Her company background ranges from customer centric and dynamic industries (financial services, retail, fashion, consulting) to highly technical environment (earth moving machines).
Vera is particularly skilled in understanding customers’ profound and unmet needs, using a combination of: trends’ analysis; customer observation and immersion; qualitative market research; and in developing innovative solutions to fulfil the identified insights.
Vera is known for her ability to develop great working and personal relationships in very diverse cultural environments and for her pragmatic drive for results. Her experience spans the UK, Europe and the US.
Vera has a Political Sciences degree, specializing in English and Russian, from Milan “Statale” University. Part of the exams and the final essay were completed in Moscow, Russia. A Retail Marketing Master obtained at the Birkbeck University in London completes her profile.